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Interview: Sandie Chapman

Interview: Sandie Chapman

"I just love your boots - where did you get them?" We've all done it haven't we!

It was this question that Sandie Chapman, Founder and CEO of Siberian Chic, asked her friend when she saw her wearing a gorgeous pair of boots on the school run that led her to start her own business designing and selling a range of stylish, warm and practical winter boots.

Getting back in to the fashion industry has always been a dream of Sandie's who started life as a model with a passion for fashion. After taking time out to have a family, complete numerous house renovations and work in the TV and film industry it has come full circle for her.

Sandie Chapman - second from right - in Siberian Chic boots

With a number of high profile fashion bloggers and celebrity endorsements including Olivia Cox, Sophie Anderton, Sinitta and the Porsche Racing Team, as well as being stocked in Harrods and Snow&Rock and debuted at London Fashion Week, Sandie is confident the business will continue to grow and develop as a major player in the footwear and ski industry with the unique combination of comfort and chic.

Celebrity Fashion Stylist & Rock Mum June Ambrose
with daughter Summer wearing a pair of Siberian Chic boots

We caught up with Sandie for a chat prior to the launch of her new accessories collection and to find out more about her plans for Siberian Chic in the UK...

They say a journey starts with a single step...

Yes that right. A chance meeting with a friend started my journey back into the fashion world with a product I not only wanted to wear myself from day to evening, casual to chic, but could see the durability, practical and health benefits as well. Designed by two ex Russian Army gents, they really are built for Siberian conditions.

Where do the boots come from?

After searching on the internet, I couldn't find them anywhere in the UK, so decided to make the trip to Russia and negotiated sole distributorship for them in the UK & Ireland. I have also been able to design my own range with more colours and finishes in the ladies and gents range - greys, navy, black and the children's range with fun and funky dalmatian & zebra stripes.

Warmth, comfort and style in the Whistler Collection

What makes them so unique?

The boots are crafted from the highest quality natural products making them waterproof, warm and durable as well as giving them a soft and tactile finish. Natural products provide the best durability, are comfortable and sustainable. You really can put them through any thing mud, water, snow - brush them off and they look as good as new the next day and for many years.

The unique OC System provides extra grip

What makes the non-slip sole unique?

We have tried very hard to fuse fashion with function so when you are in the snow all day and want to go out in the evening you only need to pack one pair of boots! The sole is an Italian rubber composite with high grip capability, and in the men's and children's range it comes complete with the interchangeable OC System integrated into the sole for extra grip on ice - so much so that Vicky Ogden from Dancing On Ice has the whole team in them.

You mentioned health benefits too?

Yes we have endorsement from a leading podiatrist and recognised as beneficial for arthritis sufferers and diabetics due to the sheepskin lining and sole design for comfort and breathability.

What can we see from Siberian Chic in 2015?

It's so exciting.We are collaborating with Pavoni handbags and adding our signature elements to them as well as key rings, ipad cases, wallets, head bands, cuffs and muffs with Tamsin Lily-White! Super chic ski and winter wear.

All year round style and comfort

Who would you love to see in a pair of Siberian Chic boots?

That's easy - Kate Moss and her daughter, Lily. I have seen Sophie Anderton and Sophie Cox in theirs and we were delighted to see Sinitta in a pair in the Channel 4 Jump 2014 series.

Where is your favourite ski resort?

Courchevel. We haven't been away for so long as a family and it's my dream destination to ski and have down time. It's also the name of my favourite range of boots!

Escape from it all in Courchevel

Interview by Rachel Redshaw

Shop Siberian Chic on Shop Cheshire MarketPlace - free delivery!

Tags: interviews, siberian chic, fashion and accessories cheshire, luxury boots, ski boots, harrods, dancing on ice

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