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The Empty Shop returns to Manchester

The Empty Shop returns to Manchester

Internationally acclaimed charity fashion initiative 'The Empty Shop,' returns to Manchester Arndale later this month with a star studded celebrity launch...

Returning for it's third year to Manchester Andale, The Empty Shop provides shoppers with a stylish outlet to donate pre-loved clothing in support of the city's homeless and deprived.  Over the last two years, generous shoppers have donated more than 15,800 items of clothing, including over 45,000 worth of brand new items from N Brown Group PLC, AKA clothing, SimonandSimon and luxury boutique Black White Denim. 

2016 Ambassador Ashely Taylor-Dawson 

At the official launch of the campaign on January 20th, Hollyoaks' Ashley Taylor-Dawson - the official ambassador for the project in 2016 - will be joined by local fashion bloggers and stylists in Exchange Court to raise awareness and vital funding for the Manchester based homeless charity - Mustard Tree - that aims to create choice and opportunity for people who are homeless and disadvantaged.

From 22nd - 31st January, members of the public, local businesses and retailers will be able to drop off their quality pre-loved and unworn garments at 'empty wardrobes' conveniently located within Manchester Arndale retail stores including Next, Superdry, Quiz and Jack & Jones. The donation points will be open for ten days and at the end of the campaign the clothing will be sold at an exclusive sales event and donated directly to disadvantaged people in Manchester by Mustard Tree with the proceeds providing much needed support to the city's homeless and impoverished population.

Styled by fashion bloggers - the Empty Shop in 2015 

On his role as ambassador for the project, Ashley comments "We all have clothing that we don't wear anymore, or was a 'must-have' purchase at the time; then sits there in the wardrobe with the tags still on. The Empty Shop is the perfect opportunity to spring clean your closet and transform someone's life for the better. My character in Hollyoaks has worn some questionable outfits at times; I'll definitely be raiding the Hollyoaks' wardrobe department and putting a few of Darren's shirts to good use!"

The project has garnered numerous industry accolades and awards; in 2014 and 2015, the project won a BCSC Golden Apple Award, BCSC Purple Apple Award and the International Council of Shopping Centres (ICSC) Community Foundation Award. This year it has been nominated for the prestigious Albert Sussman International Community support award - the industry's highest honour.

David Allinson, Centre Director at Manchester Arndale said; "The international recognition 'The Empty Shop' has received in 2014 and 2015 is a testament to the people of Manchester and their generosity. We hope to be able to build on the success of the past two years by maintaining the project in a sustainable way.  By providing several collection points at a number of different locations within the centre the aim is to make it more accessible for visitors to the centre; encouraging more spontaneous donations, and engaging as many people as possible."

For more information about The Empty Shop visit: Manchester Arndale  


Venue: Manchester Arndale, Manchester, M4 1AZ
Dates: January 22nd - 31st 2016
Fees: FREE
Tel: 0161 833 9851
Website: VISIT WEBSITE
Tags: chester shopping, the empty shop, manchester, fashion, manchester arndale, the mustard tree, ashley taylor-dawson, hollyoaks

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